Become an Idun Sauna reseller
Bring Idun Sauna's hand-built saunas, hot tubs and cold plunges to your market. We partner with showrooms, dealers and hospitality businesses who share our standard for craft.
Apply to partnerCompetitive margins
Wholesale pricing with tiered margins of 20–35% depending on volume. High-ticket category means strong absolute returns per sale.
Marketing support
Access to our full asset library: high-resolution photography, product videos, brand guidelines, and co-branded materials in Swedish, German, and English.
Dedicated account management
A single point of contact for every order, delivery, and after-sales question. We handle logistics so you can focus on your clients.
Exclusive territory
We limit the number of resellers per region to protect your investment and maintain the brand's premium positioning.
Product training
Onboarding sessions covering our full product range, specifications, and the Norse craft story, so you have everything you need to sell with confidence.
Showroom samples
Sample pricing available for qualifying partners. Nothing sells a sauna like letting a client step inside one.
How the partnership works
Apply
Fill in the form below. We review every application and get back to you within 3 business days. We look for partners who share our commitment to quality and service.
Onboarding call
A 45-minute call to discuss your market, customer base, and how Idun Sauna fits your offering. We'll walk through pricing, margins, and logistics.
Reseller agreement
We issue a simple reseller agreement covering territory, margins, and brand usage guidelines. There is no exclusivity fee, just a commitment to represent the brand with care.
Start selling
You get access to the partner portal, wholesale pricing, and your account manager. First orders can be placed within days of signing.
Partner application
Tell us about your business below. We review every application and reply within 3 business days.